![]() ![]() ![]() We were also the first to commence dedicated programming for events such as Dubai Shopping Festival, thus serving as a cultural bridge.” With a an estimated 4.5 million in the Middle East region alone, Asianet is the leader in Malayalam television with two other Malayalam channels – Asianet News, dedicated to news, views and analysis and Asianet Plus, an entertainment channel catering to the younger audience. Programmes such as Gulf Round Up and City Lights give an overview of life in the Gulf. “Asianet already has a powerful programming mix already that is focused on life in the Gulf. “We have always been committed to stay connected with our viewers,” said Mr Madhavan. Events like Ponnonam, Dance Party and Vishukaineetam have been massive crowd-pullers that brought together Malayalis in joyous celebration with Asianet. ![]() Asianet Middle East has a dedicated events team, which organises special stage shows across the Gulf region during festive occasion of importance to the Keralites. In addition to setting up a dedicated office in Dubai Media City, Asianet also made strong inroads into radio with the popular Asianet 657 AM, which has extensive listenership across the Gulf region. “To complement the Asianet Middle East 24×7 channel, we are also planning to establish a dedicated studio to drive our Middle East programming further.” Asianet, established in 1993 in Kerala, launched its Middle East operations to be closer to the large population of expatriate Keralites in the region in 2000. “The new channel also enables us to create special programmes for the Keralites in the Middle East region and provide our advertisers with more convenient time-slots for taking their message to the desired audience,” added Mr Madhavan. The timing of other popular programmes will also be newly structured to suit the Middle East residents. ![]() Thus, viewers in the Middle East can watch new blockbuster movies and all the weekend shows on Fridays instead of having to miss them on Sundays. The new dedicated 24×7 channel will structure its mainline programming schedule to suit the prime time, as per the Middle East time zone. As the leading and trusted television channel of thousands of Malayalis in the region, we believe that the difference in outlook and aspirations must reflect in our channel’s programming to fully connect with our loyal audience here,” said Mr K Madhavan, Managing Director of Asianet communications Ltd. “There is a considerable difference in the lifestyle of Keralites in Kerala and the expatriate Keralite community living in the Middle East. Currently, viewers of Asianet in the Middle East are offered the same programming schedules as that of the flagship channel in Kerala, which has been structured to suit the lifestyle of people residing in the south Indian state. Dubai/Trivandrum, March 24, 2010: Asianet, the leading Indian television channel with a footprint across the Indian Subcontinent, the Middle East, USA, Europe and South Asia, today, announced the launch of a dedicated Middle East Channel to go on air with a soft launch at 11 am on March 25. Fresh new content and more opportunities for advertisers. Sign up for Facebook today to discover local businesses near you.Īsianet Middle East Asianet to Launch Dedicated Middle East Channel on March 25 Programming tailored to suit the lifestyle of Keralites in the Middle East. Asianet schedule not available for AUG 08, 2018: Copyright © 1973. Asianet offers a huge range of variety to Keralite viewers including premium feature films, sitcoms, news features. Asianet Middle East Schedule of Programs For Saturday, You Can Check The Complete Details of the Serials, Movies and Other Programs On Asianet Middle East. ![]()
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